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About Speli

Founded in Tallinn, Estonia in 2003, Speli Baltic began as a wholesaler. Today, we combine wholesale distribution with our own baby and pet care brands, retail partnerships and private label opportunities.

ESTONIA · SINCE 2003

Our story

From wholesale beginnings to a family of our own brands, our range has grown with the everyday needs of families and their pets.

  1. 2003

    Speli Baltic is founded

    Established in Tallinn, Estonia, we began as a wholesaler.

  2. 2006

    The first Britton products

    Our own-brand journey began with Britton and baby care essentials.

  3. 2011

    KittyClean joins the range

    Cat litter became part of our growing everyday care assortment.

  4. 2023

    PuppyClean & PuppyToys

    Our pet range expanded with hygiene products, waste bags and dog toys.

  5. 2026

    Introducing Furrito

    Pet treats & food mark the next chapter in our brand family.

Our brands today

Five brands, each with a clear place in everyday life.

BrittonBaby CareKittyCleanCat litterPuppyCleanPet hygiene & waste bagsPuppyToysDog toysFurritoPet treats & food

FOR RETAIL BUYERS

Grow your assortment with Speli

Explore our baby and pet care range and talk to us about product specifications, assortment and wholesale terms.

For retail buyers

PRIVATE LABEL

Products for your own brand

Looking to build a range under your own name? We also offer private label opportunities, tailored to your product and packaging requirements.

Explore private label

Let’s talk

Have a question about our brands or a potential partnership? Get in touch with our team.

Contact Speli